Ian began building rods in his teenage years, has made it his profession for over three decades, and continues to be his passion. In this time he has built an enviable reputation as a rod designer and craftsman of the highest order, and his name is recognised around the world. This has largely been due to his strict philosophy of maintaining the highest qualities of performance and craftsmanship - something that he continues to hold as the main focus of all his rods.

Ian's customers have included Prime Ministers, Presidents, rock stars, sports stars, celebrities, tournament champions and thousands of everyday anglers! Ian's rods are uncompromising, his designs cutting edge. They have been proven the world over and are the proud possessions of anglers in every corner of the globe.

Ian's designing talents are also utilised by several tackle companies, most notably Shimano Australia with whom Ian has continued a close professional association since 1995, designing many highly successful Shimano rod ranges on an ongoing basis.

However, the driving force of the Australian Rod Builder continues to be designing and individually handcrafting fishing rods of the highest order.